The Research On The Development Strategy Of Motor Business In XSJ Company

XSJ Company is a construction company which mainly produce machine used in construction industry. Under the impact of financial crisis, the XSJ Company has to reform its strategy. New business of motor is accord with the government policy that encourages companies to save energy and reduce the drainage. Therefore, the new business of XSJ Company now is facing the opportunity to get repaid growth.As the main power machinery in industry, the products of motor business have the long life cycle, have many derivation products and are support products for many industries. Furthermore, it could produce personalized products according to the specific requirements and have the difference-oriented advantage. With the development of economics in china, the demand of motor increases dramatically. In order to achieve the sustainable development, after XSJ Company successfully creates the motor of TYX112-2, the focus of work in XSJ Company will move to motor business.This paper will analyze the products and market of motor business in XSJ Company, discuss the characteristics of technology and advantages of products and then forecast the market prospect of motor business of XSJ Company based on the research on the structure of competition in this industry. The financial analysis in terms of investment, profit and risk confirms this project has high feasibility. In order to promote the implementation of this project, XSJ Company should speed up the research and production of motor. It needs to set up the subsidiary company of sales, trade and production to develop the domestic and international market. It also needs to establish the production of motor to support the development of motor business. By using the patent technology of new motor, XJS Company could achieve the difference-oriented competition with the other motor and gain extra profit. In addition, XJS Company could strengthen the creation of technology of products, improve the market skill and brand-building and enhance the human resource management, which will provide the strong guarantee to the implementation of the project.