Research On Market Development Strategy Of Permanent Magnet Synchronous Motor Of BF Company

With the development of world economic integration and informatization,the scope and extent of competition in the manufacturing industry is expanding and fierce.The motor manufacturing industry faces a series of challenges from technological innovation,resources and scale.Chinese motor manufacturing enterprises need to comprehensively consider the changes in internal and external environment and their own development needs,further develop and develop the motor market,and continuously improve their core competitiveness,so that enterprises can develop towards better and higher goals.The permanent magnet synchronous motor produced by BF Company overcomes the shortcomings of ordinary asynchronous motor,and has the characteristics of light weight,high performance,high efficiency,energy saving and simple structure.As a basis of many high technologies,it can also be widely used in CNC machine tools,ships,Aerospace,hybrid power and other fields have considerable market development potential.BF has mastered the core technology and manufacturing process of permanent magnet motor.It is necessary to seize the opportunity to adapt to market demand and create new economic growth points for enterprises.Based on this,this paper uses the relevant theories of marketing and development management,based on the literature review of related research at home and abroad,first analyzes the market operation status and existing problems of BF permanent magnet synchronous motor.The problem is: product type It is still not fully covered,difficult to be accepted by complete equipment manufacturers and users,single technology leading but overall technology needs to be improved,market management is chaotic,market entry strategy is single,etc.Secondly,BF permanent magnets are oBFained from three aspects:macro environment,industry environment and competitive environment.The synchronousmotor market development environment was systematically elaborated;once again,through the market segmentation of BF permanent magnet synchronous motor and target market determination,the market positioning of BF permanent magnet synchronous motor is: the medium and large motor market is the main,opening up the high-end market and strengthening The rare earth market cooperated and divided its market area layout.Finally,the market development strategy of BF permanent magnet synchronous motor was proposed,including strategic alliance strategy,market expansion strategy,marketing strategy,information construction strategy and M&A strategy.Through the above research,it is proposed to promote and market the competitiveness and market promotion of permanent magnet synchronous motor in BF enterprises.