Hongtashan "cigarette Jiujiang Market Target Market Marketing Strategy Research

Along with the aggravation of cigarette market competition in China and the deepening of cigarette enterprise assets reorganization, a competition pattern known as "giant to giant, strong to strong and quick to quick" among cigarette enterprises has developed over the years. As a result, tobacco companies at prefecture and municipality level have become the mainstay of cigarette marketing and management. To win the market in competition, any tobacco enterprise needs to take efforts to study the tobacco markets at the prefecture and municipality levels and to employ STP (Segmenting, Targeting, Positioning) marketing strategy based on the different cigarette market characteristics at prefecture levels, thus raising the market efficiency, reducing the marketing cost and enhancing competition capacity for the tobacco enterprises.This paper takes STP marketing strategy of "Hongtashan" Cigarette market in Jiujiang, Jiangxi Province in China as the main research content. Through analyzing the development tendency of China's cigarette market as well as cigarette market environment in Jiujiang, with references to the present situation of sales of "Hongtashan" Cigarette in Jiujiang market and in, the foundation of SWOT (strength,weakness,opportunity,threat) analysis about "Hongtashan" Cigarette in Jiujiang market, the present research delves into the segmentating and screening of target cigarette market in Jiujiang. At the same time, it carries out the positioning of target market for "Hongtashan" Cigarette in Jiujiang. In the end, the paper proposes a set of useful marketing strategies and methods for cigarette enterprise marketing personnel.