| With perfection of the socialist market economic, china's military enterprises carried out a series of reforms: riding of the habit of relying on the protection, and gradually forming a standardized mechanism; adjusting the strategy of market development, transforming from common technology exploitation to high tech exploitation; implementing the conversion from non-price competition to price competition. Military industry competition is becoming increasingly fierce. Aerospace research institute of special materials and processing technology (for short Materials Research Institute) as a enterprise of producing non-metallic materials, composite materials and special metal materials, plays an important role in the China's military enterprises. With the effect of complex and ever-changing external environment, the strategy of Materials Research Institute can not meet the needs of future development. It is a urgent needed solved problem to adjust the existing strategy, establishing a suited strategy plan by combining trade characteristic.This paper use the model of Porter's five forces and SWOT method, analyzing the external macroeconomic environment, industry environment and competitive environment and evaluating Materials Research Institute's opportunities and challenges and the development status of enterprise from the aspects of human resources, production capacity, organizational structure, research capabilities, management level. On the base of above analysis ,the development strategy for Materials Research Institute is conformed, To reach the target, leading strategy, following strategy, cooperating strategy, giving up strategy, innovating strategy are adopted. Materials Research Institute is trying to breakthrough in market sales, management rules, materials research fields etc. The result of this paper will be the reference to the development of strategic, having remarkable meaning to improve product competitive. |
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