Research On Image Transformation In Food Souvenir Design ——A Case Study Of Food Brand Activation In Tianjin

Food culture is not only the representative of city image,but also an important part of regional culture.Respecting food culture,excavating food culture characteristics and condensing food culture images can arouse the public’s cultural pride for a specific region.Based on the study of the concept of food culture image,in-depth research on the development status of food culture and food tourism souvenirs in Tianjin,and the analysis and study of relevant food brand activation cases,the important value of cultural image in the activation of Tianjin food brand.Tianjin food brand activation only rooted in Tianjin food culture image,can avoid the phenomenon of tourism souvenirs and food brand homogenization.At the same time,Tianjin food brands should adhere to the tradition and have the courage to innovate and change,adjust the brand development route with the changes of The Times,so as to promote the long-term development of the brand.