The Research On Experiencing Display Of Down Jackets

According to the survey, Japan、Europe and the other countries down penetration rate is30%-70%, but our country down penetration rate is only8%at present, the domestic marketpotential is tremendous, down jacket industries are in urgent need of development, In such amarket background, how to let down jacket products favored by the consumers?The development of down jackets is not only with a simple covering and keeping warmfor appeal point, but the gradual progress to create a personalized experience competitionperiod to consumers.According to the preliminary investigation,although down jacketsexperience type display brand design implementation, only limited to a handful ofbrand.Therefore, this paper will be on display elements of experiential down products wereanalyzed and summarized to form a theoretical system, and through experiential displayinnovative practices further evidence theory, aims to lay the foundations of theory and designfor the future.Under such circumstances, first of all, making instructions the"down" and "experientialexhibition" interpretation of the concept, and then down jacket products on display at homeand abroad reviewed the course of development, dialysis down jacket different developmentboth at home and abroad, lead to different brand culture, experiential style of displaytechnique, and experience for the down jacket products display background and the status quaof the market to analyze. The focus of the article is the FMCG down jackets by a singleproduct, a single product fashion brand jackets, down jackets show three different storeenvironment experiential display for analysis, practical analysis jacket product displayelements such as visual space, color, material, etc. to consumers brings emotional experienceand sensory experience, summed up the use of case studies of different productscorresponding Down experiential display method, giving them a reference value;Finally, onthe basis of speculative research and design practice on the proposed product should jacketexperiential display attention. This article takes the concept of "experience" runs throughout the whole down jacketproducts display design, creating a relaxing pleasure sales shopping environment, makecustomers enjoy the brand cultural experience.