The Research To Comparison Of The Folk Food Packaging Design Between Chinese Korean And South Korean

With the rapid development of social economy, people gradually entered the era of commodity economy. The autonomy of the consumption pattern makes the competition between productions of the same type very fiercely. People today are paying more attention to the development of folk food industry, these folk food packaging design can not only improve the economic benefits, but can also be a way to promote the national spirit and characteristics of the folk culture. At the same time, the packaging design can not only improve the cultural connotation and aesthetic value of the folk food, but also promote the management and development of the folk products industry, and be beneficial to folk culture’s protection and heritage.Most folk food are marked with the "Korean" label, which means that it is not the real Chinese Korean folk food. Most of the real Chinese Korean folk food production and processing enterprises are the private enterprise or individual small workshop form of the processing mode of production in the Korean nationality region. Therefore, they are generally produced in small scale and marked with low quality, which also means the taste of the food more folklore and the appearance of packaging is more popular image. The well-known brands of Korean folk food are almost produced by large international companies, thus, both the food quality and packaging design concepts are professional and forward-looking. In the packaging design, South Korea has a lot of places worth learning in China. However, Chinese Korean folk food industry itself has a lot of advantages over the Korean ones. So Chinese Korean folk food packaging design should not always imitate Korean’s, it can take advantage of traditional Chinese and Korean cultural elements to design packaging which can present Chinese characteristics better.This paper analyzes and summarizes the different development background of packaging design of Korean folk food and South Korea Korean folk food’s development, compares the Chinese and Korean folk food by case study, and also analyzes the similarities and differences between Chinese and South Korea Korean folk food packaging design in terms of colors, graphics and text, with their advantages and disadvantages summarized. The ultimate goal is to integrate the characteristics of the Korean folk food packaging design, and explore the Yanbian Korean folk food packaging design features. Finally, the author puts forward reasonable suggestions for the sustainable development of Chinese Korean folk food packaging design.