Taiji Group Strategic Research

At the medicine profession relates people's survival, the health and society's stability, it received the society, the party and the government wide spread highly takes. Our country medicine profession maintained a faster growth since form and open policy, already became the national economy the important constituent. The domestic medicine enterprise is multitudinous and the overseas large-scale medicine enterprise enters China, the medicine profession facing intense inside and outside to compete. In this kind of situation, formulates the effective company strategy specially to be important.The paper′s basic concept is the strategic determination should under the new economy and the competition situation, thoroughly studies the external environment change, determines own development direction and the developmental strategy, the better assurance opportunity, should to the challenge. Outside is heat and inside is cold in the medicine profession, the state economy continues the stable growth, but sees a doctor difficultly, sees a doctor the expensive question not to still solve, the people to medicine profession many complaints, the shift sent the medicine profession and become people's focal point, the medicine supervising and managing enhancement, the drugs price continual drop, the medicine profession high profit time already finished. The medicine profession dependence extensive high investment, only paid great attention to the scale to expand can maintain the company the profit and the development time that already never to returned. Taiji group is facing the similar question,the management loosely, the cost excessively is high, the cash class lacks, in debt excessively high, the management difficult condition, depends upon the scale the expansion for to continue with difficulty. Under such company external environment and internal condition, how adjusts itself strategy is the question which Taiji group is urgent needs to solve.The paper from the country macroscopic economic environment and the related drugs policy, the social environment, the economic environment, the technology and so on, the external environment factor, analyzed our country to manufacture drugs the challenge and development opportunity which the profession faced. Joins the World Trade Organization, manufactured drugs the enterprise for our country to move towards the world to bring the opportunity, simultaneously also along with relieved to the Chinese medicine profession protection, has brought keen competition。From to our country medicine profession present situation analysis, saw our country Chinese native medicine industry superiority, but also had many problems, like the low level repetition production, the management bad, the research developed the new medicine ability to be weak and so on. The paper from Taiji group interior factor, has also analyzed the experience and the lesson which the company obtains, through to the internal resources and the ability (for example human resources, information resource, property resources and productivity, scientific research ability, marketing ability, aspect and so on profession which financial ability) and the existing product as well as involves carries on the quota and the qualitative analysis, summarizes company's competitive advantage and the inferiority, the opportunity and the challenge which the company faces, formulates company's strategy.The paper uses the theory with the method which actually wants to unify, carries on the certain quota and the qualitative analysis, draws the conclusion.The paper divides into five chapters, the first chapter is an introduction, mainly is the research object and the elementary theory introduction; Second chapter is Taiji group external environment analysis; Third chapter is Taiji group interior environment analysis; Fourth chapter is the strategic match and choice; Fifth chapter is the strategic implementation.The paper′s key point lies in grasping Taiji group inside and outside the situation and formulating the strategy which the suitable Taiji group further develops; The innovation spot lies in strategic in the implementation as soon as to reform in the strategic implementation only to mention the theory knowledge and the strategy, carry out as far as possible may operate.