Statewide Pharmaceutical Logistics Company Differentiation Strategy

Quanzhou medicine logistics limited company provides the third party logistics service. An important problem that Quanzhou medicine logistics Co. Ltd needed to definitude and solve urgently is how the company will develop itself and remain superiority and form company's core competition according to realities and future trend in a market filled with intense medicine logistics competition.Firstly, the paper focuses on two theoretical fundamentals: the corporate strategic theories and relevant logistics management theories. Secondly, by the paper begins with an analysis and comments on quanzhou Company's external and interior environment. It is considered that Quanzhou Company enjoys favorable reform of the medical system, national economic policy and increased business demand market. But it meets with International financial crisis and competition at home and abroad at present and in potential. And it is considered that Quanzhou has many advantages such as sound human resource system, the solid and perfect trademark etc., but it also possesses many disadvantages such as lower information management, upper service cost etc.Through the aggregate analysis and the SWOT analysis, the developing strategy of Quanzhou Company is focused on differential strategy on the basis of internal and external environment analysis. In the thesis, the differential strategy measure is studied by four aspects: the logistics service, the logistics information technology etc.At last, as for its implementation, this paper puts forward continuing to strengthen the human resource construction and management, consummate solid construction , innovate in marketing models ,improve performance in logistics services.