Kunming Shopping Center Preliminary Study Of Internal Shared Space Design Issues

From a single demand to multiple types, people's shopping concept changes greatly with the development of social economy and the improvement of the living. One-stop shopping centre offers platform for this transformation, which becomes people's choice of shopping, relax and entertainment. This space offers a variety of consumer channels, becomes an indispensable commercial shopping as well as the symbol of city prosperity.Planning, design, configuration of interior space of one-stop shopping centre has been analyzed from the view of Environment Design. The relationship between shopping psychology and the accompying behavior and shopping environment have been researched with the purpose of finding out the requirement of shopping environment of people, as well as provides a basis for writing this paper. And then we overall introduce and analyses the interior shared space of shopping centre of Kunming.Field Investigation and Questionnaire Survey of five large-scale shopping centre of Kunming have been used in this paper to compare and analyses the interior shopping environment and design. Finally, design problem of interior shared space of shopping centre in Kunming have been summarized. As the top of five shopping centres in Kunming, the Wangfujing shopping centre have been chosen as a case, and its advantages and disadvantages of Interior space have been analyzed as well.Summing up design elements, design content and design points of shopping centre in this paper by applying fully knowledge and opinions of interior Design, Environmental Behavior, Environmental Ecology, Statistics, Economics and other disciplines, the design considerations and principles of shopping centre have been summarized. Finally, this paper analyses and discusses the trend of shopping centre.