"experience Economy" Is Updated By The Commercial District In Hangzhou,

With the concept of consumer change, the consumer to the commercial place request, from the single shopping behavior gradually transformed into a variety of services to meet the diverse needs of the place. However, the phenomenon tending towards the assimilation has appeared in the more and more commercial block. If the commercial block has lost own characteristic, it is equal to lost own competitive ability. Therefore, under the experience economical time background, how the city commercial block formed own characteristic through the renewal has become a growing concern. The research purpose of this essay is to provide the referential renew pattern through experience summary of renews to the Hangzhou city commercial block.First, this article based on the understanding of experience economical theory, has analyzed the connection between commercial block renewal and the experience economy, which lay the theory foundation for the application in the city commercial block renewals.Secondly, with the experience economy theory, this essay systematically analyzes and summarizes the success experience of Hangzhou commercial block renewal in the three aspects, policy-making, management and design. Especially, in the design stage, it analyzes the design technique stimulated by each kind of experience, according to different designing ideas.Next, according to these above analyses, this article combines the Hangzhou commercial block renewal example with investigation survey. Through the investigation analysis, we can obtain some value date to reflect the personally experienced. Also, on the statistical data analysis, we can form the rational understanding of Hangzhou commercial block renewal, which is contribute to the improved design practices.Finally, I expect that through comprehensive, scientific and systematic experience summary which renews to the Hangzhou commercial block can provides the referential pattern in order to not only expand the policy-maker's mind, but also stimulate the designer to renew the commercial block with much attention on main body group.