The Research Of User Interface Design Of Mobile E-commerce Based On 3g —based On User

In the context of robust development of China's 3G, mobile e-commerce as a core business of 3G,will be tremendously developing in the next few years. Mobile value-added services are regarded as the key to success 3G, but so far the domestic research of 3G value-added services and user interface of mobile e-commerce platform is in a blank state. This topic has great theoretical significance, practical significance and prospects of the market use.3G mobile e-commerce platform user interface referred by this article mean mobile e-commerce web interface in 3G era. The user interface of mobile e-commerce platform is a window for exchanges when users being Mobile Shopping, user interface designed excellent to improve the user's shopping efficiency, conversion rates, shopping experience and so has an important role.This paper mainly uses the four research methods of theoretical literature, comparative analysis, questionnaire survey, focus group,mainly involve six research Fields of WAP interface design, mobile e-commerce, user-centered design, user interface design, design psychology. This article from the 3G to the impact of mobile e-commerce, The theory and methods of User Center Design, the distinction between traditional e-commerce and mobile e-commerce, The analysis and research of user psychology and behavior of 3G mobile e-commerce site, The user centric interactive design research of user interface of 3G mobile e-commerce platform five aspects Comprehensively elaborate user interface design methods of 3G mobile e-commerce.3G technology to create a new mobile e-commerce platform user interface design possible. Mobile phone Realizes broadband-style Internet meaning mobile e-commerce will be from the eras lower than 3G characterized by poor interaction, monotonous content, slow loading speed transitions to the 3G era characterized by great interaction, rich content, high loading speed. Based on such changes, design starting point, target audience characteristics, developing models of mobile e-commerce platform user interface will occur also a series of changes. In order to explore these changes and to Propose my own design ideas targeted, this paper is guided by user-centered design approach, and through questionnaire survey and focus group collecting first-hand information, then I count, analyze, summarize the data Obtained, Finally, I have a full understanding to the needs, behavior, cognition, mental models of goal user group of 3G mobile e-commerce.From the user's perspective, always putting the user through the whole research process, and making the user needs, expectations, issues in using into the design process, ensure that the products designed meeting user demands, and obtaining market success. According to users'different needs of different parts of mobile e-commerce platform, This paper can be divided into navigation design, shopping process design, registration and login page design, payment process design, product display design, design of platforms of user consultation and user comment, Function design of promotion and bargain price, help design seven parts to study, and summarizes some general principles and methods of design, and proposes a series design approaches of how to improve the availability and user experience of 3G mobile e-commerce platform, and makes an interesting exploration to how to design the mobile e-commerce site which is easy to use, easy to use , efficient, easy to learn and remember, safe, reliable, and giving the user a unique experience.This article also discusses the six new models of 3G mobile e-commerce platform :the cloud 3G mobile e-commerce platform, the video the 3G mobile commerce platform, object-oriented 3G mobile network e-commerce platform, the application 3G Mobile e-commerce platform, 3G mobile e-commerce platform which can interactive between reality and virtual; supermarkets-style of 3G mobile e-commerce platform.Finally, based on the previous academic achievements, I design a set of 3G mobile e-commerce platform user interface, which powerfully verify that the previous academic achievements are feasible and operational.Hoped that the research results are helpful to rapid develop China's mobile e-commerce, and provide meaningful exploration to the development, design, research of China's 3G value-added services.