Black And White Elements Of Nature In The Modern Poster Design In The Nationalization Of Charm

In the economic globalization, information integration, the diversified cultural trend in today's society, the design information and ideas as well as a vehicle for communication, due to the new trends of the influx of overseas, we moved to penetrate the aesthetic values and original. Blindly copy from the wind, we design and design more and more from our national character, lose their power, Also, don't discard the traditional craft to depict the national development and growth. Therefore, how to actively to the traditional elements in modern design, design tide in the international design of road, is the nationalization of design thinking we.Chinese traditional elements is China after thousands of years of history culture accumulation, and the formation of China's unique an art form.With unique visual perception, performance in form and inner out the spirit of unity. Wash and calligraphy art is China's ancient and unique artistic form, with black and white tonal convey Oriental characteristic and the lasting appeal of traditional culture elements of traditional art, in the long-term development of, with its unique artistic language and expression, and interprets the deep Oriental philosophies and the Chinese nation's traditional aesthetic intent.This research mainly with black and white tonal give priority to the art of traditional water-ink paintings and calligraphy art (articles will be defined as "black and white element") as the cultural implication of the basic theoretical basis.With the most power and motivational, popular design, poster design for the form, black and white element in the modern poster design reflects the nationalization of the problem.Through discussing the characteristics of black and white element to promote Chinese culture and value of the further understanding of, and work hard to achieve traditional black and white elements in modern poster design of inheritance and innovation. From the historical trace elements and characteristics of traditional art, through the art of black and white element, mental connotation, aesthetic and cultural studies, for example in modern poster design elements which the characteristics and the localization in bloom, finally from the charm of the development trend of modern poster design elements, and further affirmation of the modern poster design in practical significance.China should be based on the design of "facing the world, both to respect our nation's culture, and to embody the spirit of times.China has thousands of cultural accumulation and profound culture of modern design, want a road, must be nationalization and tradition, do it, in traditional must-know, on the basis of innovation.In modern poster design, we will " find our roots "national artistic personality. Black and white element is the representative of Chinese cultural elements, the contemporary designer if can send its cultural connotations, spirit connotation into modern poster design, accord with Chinese audience aesthetic tendency of it will be a very meaningful things, it is traditional and fashionable, cultural and artistic symbol of the resurrection and promote national spirit is the bloom.