On Undergraduate's Consumption Behaviors From The Perspective Of Sociology

College campus and the society outside seem isolated from each other but in fact are interwoven, as the former has become the miniature of the latter to some extent. The inequality and the difference also exists in college and universities as in the society.The paper intends to investigate college students'consumption behaviors to make out main trends . Then, the paper directs college and university students to shape reasonable and healthy consumption conceptions, so that they can inject rationality into their consumption behaviors on the basis of planting right self identification. In this way, a harmonious college consumption environment can be constructed. To build up the right view of consumption will play a vital role in college students'later development in the society.Applying investigation and interviews, the paper casted massive surveys among 550 students in five colleges or universities in Wuhan( namely, Huazhong University of Science and Technology, wuhan university, Zhongnan University of Economics and Law, Hubei University of Technology, Wuhan University of Science and Engineering ) and arrived at sound understanding of college and university students'consumption behaviors. Besides, the paper carried out detailed interviews with some subjects, out of them came some problems which were in line with those in the questionnaires. College and university students'consumption behaviors, the paper found, were not bare of rationality or drowned into flamboyant state as people imagine, on the contrary, generally speaking they are rational, taking on a healthy and enterprising look. Certain level of unhealthy consumption intension, unavoidably, doesn't escape people's witness.From the sociological identification perspective, the paper ,offering college and university students reasonable framework to define their consumption scale, aims to establish the right consumption identification. Given that, college and university students can adopt the self identification to set their own reasonable social field on college campus and form their consumption habits. The paper calls on college and university students to stay positive towards the consumption disparity around them, warning them not to over consume and blindly compete.Finally, the paper put forward countermeasures to help college and university students to consume healthily. Reasonable consumption identification should be established ; scientific fiscal management view should be cultivated;development concept of consumption should be advocated of. All these measures are to internalize reasonable consumption view into students.Courses aimed at communicating consumption education, the paper went on to suggest, and rich campus consumption culture as well as encouraging students to consume independently should be all employed to help students acquire rational consumption habits.