Analyzes Of Influence Factors Of Sports Consumption In B2C Mode Among Undergraduate Students In Luoyang

The emergence of the Internet is not only the Innovation of technology, but also the update of human’s way of social life, which brings changes in all aspects of people’s lives. The internet has changed people’s life pattern, mindset and the way of business activities. With the rapid rise and extensive use of it, Internet consumption has become a new consumption pattern and a new field of science, and the widespread use of the Internet has provided more consumption channels and convenience for us.Through this research, we have investigated and analyzed Luoyang college students‘B2C sports consumption with two purposes. First of all, developing the college students’ reasonable B2 C sports consumption concept and guiding students to use different consumption channels. Secondly, helping businesses provide better consuming environment by adjusting their websites, services, trading platform and logistics according to the college students’ demand.This study has analyzed the B2 C sports consumption behavior of the college students in Luoyang by using a variety of research methods, to find their characteristics of their consumption behavior and the advantages of college Students’ sports consumption in B2 C.1. Analyze the factors which affects B2 C online sports consumption, such as the risk, trust, outside interference, gender and services.2. Analyze the factors which affects B2 C offline sports consumption, such as the ads, the way and media for promotion and star effect.3. Analyze the consumption motivation, the trend and the sustainability of the Luoyang college students B2 C sports consumption.