| Since the 20th century, the TV-media rely on the means of science and technology to spread the Olympic spirits, beliefs, ideals throughout the whole world, make it to be a common system of values, universally recognized by all humanity. At the same time, through the TV-media, the Olympic Game can spread the knowledge, technology and information throughout the world, promote the development of world sport, and make the Olympic Game to be a contemporary human activity as the banner of modern human civilization.The 29th Olympic Game will be held in Beijing in 2008, the Olympic-related issues have been taken more and more attention by people. In the course of organization of the modern Olympic movement, the role of the media especially the TV-media has become an indispensable part, Olympic Games and the Olympic spirit rely on modern technology to spread and develop, so that people in different regions can share this human event together. So in the modern Olympic movement, what's the role of the TV-media, its own characteristics what take benefits to the Olympic Games have been fully proved. However, because of the TV-media technology, a large number of negative impacts happened in the Olympic Games become more and more concerned by people.In order to enable TV-media technology and Olympic symbiotic, this paper seeks to rely on the media ethics to focus on the ethical role of TV-media in the Olympic Games, from the role of the TV-media in the Olympic Games and the responsibility to analysis, focus on TV-media technology bring the negative impact on the Olympic movement, make people to know more about the knowledge of TV-media and the relationship with the Olympic Games, then take measures and give some suggestions to control the negative impact. |
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