Experience Public Relations Impact On The Country Of Origin Effect

"Effect of Country of Origin"is a concept that links Brand of Product and Image of the national where the product originated. It covers both PR and Communication at the same time. A lot of scholars dig deep in to this topic, but as a concept that could integrate with new ideas from other field; this effect can always generate unexpected power in the real life.Recently, the concept of"experiential"became a hot topic in the research, but most of them are limited in the field of sales theories. How to stimulate volume of sales using the experiential tools is the problem they are pondering on. Considering the close relationship between PR and Sales, it is not hard to find a new PR theory will be developed when on Sales theory prevailed. When"experiential"meets"PR", it brings a new angle of view. From this way of thinking, we can have a new perspective over the"effect of country of origin", which is the main content of this paper.According to the research of"Effect of country of origin"from the view of"Experiential PR", we can not only gain theoretical analysis of what we can do in different situation, together with my first-handed data of questionnaire, we can draw a line of what strategies we can apply in terms of China and Chinese brands.