Research On The Strategy Of China's Automobile Enterprise Internet Public Relations

With the rise of the internet public relations (PR), this situation provides a new development platform for automobile enterprise's marketing competition. But it is undeniable that the automobile industry of internet public relation mode compared to those who have developed mature and advanced public relations management ideas and means of other industries, there still exists a huge gap at present. The specific performance of network in:public relations philosophy and the dissemination way. public relations tools, as well as various network platform of the cognitive and application, etc. Therefore, the paper tries to build the new network for auto enterprise public relations patterns and strategies, not only has important theoretical value, but more has the important practical significance.This paper will take the paper tries to build the new system for auto enterprise internet public relation mode and strategy as the research target. By Internet public relations theories and operation mode for guide to Geely as the research object, by empirical analysis and research, combining the current China automobile marketing features for auto enterprise internet public relations, the main problems of analyzing its produce the main public relations demand. On this basis, the Geely internet public relations executive condition, the implementation scheme, effect evaluation carries on the comprehensive study to be for China's automobile enterprises in actual application of the market competition to play practical function. Further analysis and ascension automobile enterprises and public relations capacity, particularly the Internet PR ability, strengthens the enterprise market core competitiveness.This article will use the empirical analysis on Geely PR analysis of the current situation. This paper discusses its implementation and the necessity on internet public relations. On the fourth chapter emphatically to comply with the demand of Geely PR strategy made a thorough research and analysis. On the fifth chapter with empirical mode of public relations strategy implementation process and implementation effect by empirical study, embodies the expected effect on Brand promotion, Public Praise Maintenance, Crisis Management and Marketing to Assist, these four internet public relations management systems are proven to feasible.