| Customer is one of the most valuable intangible assets of the enterprise, when the global financial crisis sweeping the tremendous impact, Suzhou Software Testing Center Co., Ltd. as a platform service units of Suzhou Software Park, should carry out the responsibility to support small and medium enterprise development, and help traditional software companies transformation. By using customer relationship management, in-depth dig customer service needs, enhance customer service satisfaction, and better serve the business park to complete the higher level government in charge of the assessment indicators.In this paper, we have reviewed a large number of research literature on customer relationship management and SaaS, defined concepts and analyzed their development trends. We also analyze the company's customer relationship management problems and causes, and then clear the company's CRM system selection and implementation of the principles and ideas, with the actual result of the investigation into the combination selected for the company is based on the status SaaS model to the implementation of this new CRM system, planned for the system implementation process, analyzes the function of the system, are presented and analyzed the overall framework of the CRM system, puts forward the process of implementing the appropriate technology, capital, personnel safeguards. |
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