The Wrigley Cashier Category Management In The North Rt-mart Project

Category management is a kind of new retail management mode of the retail management field, is a major breakthrough is the modern supermarket retail effective means to enhance their competitiveness. On the premise of category management is the demand of customer, elements and the category is merchandise manufacturer and retailer of cooperation is the fundamental guarantee of category management. It is a strategic business units as the category to management, focuses on satisfying consumer demand to increase by business process of results. With buyers as the center, digital and continuous decision-making process.Based on the north Rt-mart cashier as research object, the comprehensive use category management theory, the marketing theory, using qualitative and quantitative empirical analysis, and statistical analysis, based on the qualitative and quantitative analysis by consumer survey to collect data of survey data, and analyzed. And the comparative analysis in the implementation of the north big embellish cashier mouth category and data management of POS. To cashier mouth category definition, role positioning and evaluation, north Rt-mart cashier management strategies and concrete scheme category.Through in north Rt-mart category management implementation of embellish cashier, new combination, improve the cashier mouth commodity display, make full use of space, display to customer satisfaction, thus improving product sales, increase the cashier mouth profit, decrease the management cost and finally realize the comprehensive competitiveness of north Rt-mart, wrigley sales increased sales share increase, store.