Research On Category Management Of Chain Pharmacies

With the domestic medical system reform and the further development of market competition mechanism,the pattern of the pharmaceutical retail industry has undergone tremendous changes.Chain pharmacies stood out from the competition and became the main body of the pharmaceutical retail market.In order to achieve further development,category management was introduced into the field of pharmaceutical retailing.In the initial stage,the theoretical research and practice of category management of chain pharmacies mainly focused on the sales field and made a very good development.However,with the popularity of category management,industry competition appeared homogeneity.Category management of chain pharmacies encountered bottlenecks,which cannot easily create value from the marketing field.This paper argues that the next stage of category management of chain pharmacies is to create value from management.Specifically,it should promote the deepening of category management from supply chain management to achieve the purpose of reducing inventory and improve service levels,and ultimately to achieve rapid response to consumer demands.Through the study of the status of category management of chain pharmacies,this paper concludes category management over-emphasis on marketing at this stage leading to a supply chain problem.The problem is mainly manifested as chain pharmacies do not work well with their suppliers and have a high inventory costs.In view of this problem,this paper has carried on the following research.First of all,this paper constructs the selection index system of chain pharmacy supplier based on category management,and make suggestions for improvement to the basic process of category management based on the supply chain.Then,this paper selects category role and category strategy as a focus on the study.Secondly,through the use of analytic hierarchy process,the article carry out role division based on the supply chain to the commodity of chain pharmacies from two aspects of importance of goods and supply chain risk.Finally,this paper chooses the different use of inventory management model as category strategy based on supply chain.Specifically,this paper chooses a different inventory management model based on the different category roles to improve management level of chain pharmacies.