Study On Mid-east Interactive Development And Economic Cooperation In Mid-china's Rising

The twenty-first century,information sweeping the globe,China has also put forward a clear strategy for information technology. After nearly a decade of development, internet gradually spread in china.In recent years, the development of broadband and internet is rapid, going into all walks of life, thousands of families, has played a strong role in promoting for China's rapid economic development. At the same time, rapid economic development has promoted the development of the Internet industry,to provide a development opportunity for telecom operators. Especially after the telecommunications reform in 2008, telecom market basically formed the telecommunications market of China Unicom, China Telecom, China Mobile three full-service operators as the main force of market competition. The three major telecom operators attach great importance to the broadband services. Increasingly fierce competition in the broadband market, competition is heating up.Guixi telecom as the leading telecom operator of the traditional telecommunications market in Guixi. In the new situation,the question as Guixi telecom how to keep the leader in position and competitive advantage in the Internet industry,how to change broadband services to the core business, is an important issue in front of Guixi telecom, is also the focus of this study.By analysis of External environment and the internal conditions for broadband services,according to modern management and marketing theory, this papers set out the corresponding strategy, and provide development ideas for broadband services of Guixi telecom.By introducing the overview of the communications industry development and using PEST and SWOT Analysis, this article compare status of competitors with external competitive environment of broadband services in Guixi telecom.According to the results, papers analyse the market segmentation and market positioning,and propose Guixi telecom broadband brand marketing,differentiated marketing,integration marketing,channel development,response to competition,improving service,application development,product value chain,some development strategy,safeguards,and so on.