China Telecom Shihezi In The Whole Business Market Environment.research On Broadband Marketing Strategy Of Branch Company

As the global telecommunication industry is undergoing major transformation,integration and transformation,the broadband industry is booming and developing rapidly.Broadband has become an important strategic business for operators and a "mainstay" for profits.For all business under the background of shihezi telecom in fixed-line business gradually atrophic,mobile licences has just issued,just realize the whole business case,shihezi telecom broadband business is positioned as the most important strategic business,first to transform and should actively seek to adapt to the new requirements of new ideas and new business development strategy,actively for broadband business transformation,realize the new breakthrough.Therefore,it is of great practical significance to analyze and research the broadband business marketing strategy of shihezi telecom in the whole business background.This paper is divided into five parts: the first part elaborates the research background and significance of this paper.The second part mainly elaborates the main theories and methods used in this paper.The third part summarizes the shihezi telecom transformation strategy,from shihezi development course and current situation of the telecom,background of shihezi telecom transformation strategy is analyzed,and then introduces its connotation,objectives and implementation measures.The fourth part mainly analyzes the market segmentation and target positioning of shihezi telecom in the current situation,and then puts forward the marketing thinking.The fifth part puts forward the construction strategy from the application of marketing combination theory and the current situation of shihezi telecom.The sixth part expounds four aspects to guarantee the implementation of the strategy.The seventh part draws the conclusion and deficiency of the article.In this paper,the integrated use of marketing,strategic management,and other related theory,put shihezi telecom broadband business development strategy under the background of the whole business in-depth theoretical analysis,and through the adoption of industry researching and consulting of enterprise internal research,communication,questionnaire,data analysis and other research methods,combine the conclusion of theoretical deduction shihezi telecom for further analysis of the development of practice,has certain innovation and great practical value.In this paper,in the whole business market under the background of development of shihezi telecom and analyzes integrity of the operating environment,and through the way of questionnaire to shihezi broadband market segmentation,determine the future broadband users under the background of the whole business sales object,which USES the 4 c marketing strategy for shihezi telecommunication market marketing strategy design,shihezi telecom hopes to get rid of traditional fixed-line operators in the plight of the current competition situation and bad situation,its strategic transformation,the smooth shihezi telecom remained stable development provide some useful inspiration and reference.