China's Tobacco Control Environment, The Marlboro Brand To Consumers Advertised

Marlboro is the world's number one brand of tobacco, the highest in the world's brand value ranked in the forefront. Starting from the 20th century, Chinese market will be the most important for Marlboro's future investment in the market. After negotiations with China National Tobacco Administration in 2008,Marlboro entered into a global strategic development. At this point, Marlboro will enjoy a large-scale launch in China, and listed on a huge homemade smoke tobacco market in China. Although sales of Marlboro in other countries is ahead of other tobacco brands, but in China, facing the reality is that Marlboro brand recognition rate is very low. How to pull the consumer level, sales and brand image, is the top priority in China Marlboro. In 2005, the Chinese government signed the "Framework Convention on Tobacco Control." Marlboro tobacco has become increasingly severe because of environment control. In the case of how to develop, how to make their brand in China is firmly established in the company's strategy.This article is to address the problem in order to expand the Marlboro brand in China as the main objective of study methods, the main research of the following:1, In the tobacco control environment, the individual product packaging and display the impact of individual consumers, and from this point of view analysis of the impact of the Marlboro brand.2, For tobacco control, explore how their own Marlboro packaging, display design, both to achieve compliance norms, but also to the greatest possible development of the brand.3, As a single product, single point of view other than the consumer, the Marlboro brand of tobacco control legislation in the group of the impact of propaganda.4, For the impact of tobacco control, for groups of consumers Marlboro to promote their brand image, conveying brand messages.This paper analyzes the development of Marlboro in China. Which individuals and groups of consumers is to study the implications of the brand marketing of tobacco, and gave innovative and exploratory research. Through research, we hope to see the Marlboro brand in China's development. It will have more market-oriented and standardized. Marlboro is not because of the existence of tobacco control laws and regulations to make the brand disappeared, on the contrary, we find other ways to spread propaganda and the power of the brand.