Based On The Analytic Hierarchy Process Risk Integrated Management Of Real Estate Projects

With the development of China's economic and reform and opening up, the real estate industry of China has experienced ups and downs for over thirty years, after sharpening, has now developed into an independent industry, and also has become a pillar industry of national economy. As we know, from development to completion, the entire real estate project is an open system, with characteristics of large investment and long period. It faces with a high risk in the development and construction process of real estate project, because it is subject to natural and social factors, and facing more uncertainties. During the process of development and construction, project managers face with much more complex risks because of these uncertain factors, it needs better management and control, and also it needs scientific management methods and means.At present, China's traditional mode of management can not meet the needs, and adapt to today's complex real estate project management, new risk management models and concepts which suit our market should be explored. In order to control the risks involved in the project, it should establish hierarchy model of risk through the AHP (Analytic Hierarchy Process), realize the importance of sequencing project risk factors. And then we can control and manage from the perspective of risk integration, once we can control and manage risk timely and effectively, we can security the smooth progress and completion of the project.The article analyzes the risk factors through AHP first, and establishes hierarchical structure model at the base of identifying risks of real estate project, then constructs judgment matrix. In the project of the New City Real Estate Development Co., Ltd. Shaanxi, we come to the specific risks of the project ranking by using the Risk Factor Model of Real Estate Project, we combine qualitative analysis and quantitative analysis effectively. This approach provides scientific and feasible ideas to solve risk assessment of real estate projects under certain conditions, and it ensures the business objectives of the project organization, improve operating efficiency. Finally, through controlling and managing the project from the perspective of risk integration, combined with the specific circumstances of the diamond Peninsula project, the paper lists the risk integration model for the project, and gives the corresponding risk response and control measures.