On Visual Rules Establishment Of Contemporary Chinese Corporational Brand Culture

Today is the era of visual culture, China’s modern enterprises have began obtained some senses of brand management, which created a strong brand and expandde the social influence,used the well-known brand to integrate their other series productions, promoted sales of their production and improved production’s market shares . But, our corporate brand culture’s development still is the initial stage, less involved in the development of brand culture and use, especially , have big problems in the visual rules yet. For example, a brand name is be repeated, which proved that the capability of innovation in modern enterprise is shortage, at the same time, this also weakened the competitiveness of the enterprises , all of this let enterprises slide into disadvantageous position and affect corporate’s long-term development.In this paper, through deep-seated mining the connotation of the corporate’s brand culture, expounding the norms and principles in the visual era of corporate brand building on China’s modern enterprise culture, and analysing the current satuatian of China’s culture in corporate brand development at this period firstly; Secondly, judging from the phenomenon of the duplication named China’s brand at this stage , dissecting the domestic enterprises in brand building and misunderstanding of cultural in the fundamental aspects; Finally, put forword the operational strong countermeasures which aim at these problems , hope that it could give some reference and inspiration to the domestic enterprises in brand culture contruction .