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"Silent Sound" - "No Brand" Visual Recognition And Packaging Design

Posted on:2015-01-20Degree:MasterType:Thesis
Country:ChinaCandidate:R Y YuFull Text:PDF
GTID:2279330431469560Subject:Design Art Research
Abstract/Summary:PDF Full Text Request
"Occupies an important position in modern art design", and led the developmentof the world of art and design."Muji" as a famous brand in Japan, is a Japanese branddesign style design features strong, is the representative of Japanese modern artdesign brand."Brand design no stamp" concise, simple style and elegant, the pursuitof "non brand" of the brand concept, give a person a kind of new life philosophy,advocated plain, simple, natural way of life."Muji" through "non brand mark of highquality and inexpensive products" brand strategy in the world scope quicklyrecognized and promotion, and bring consumers a simple rustic style, brand designmakes the "non brand" minimalist style was known in the world, and quickly becamepopular.
Keywords/Search Tags:visual identity, packaging design, Muji, no brand
PDF Full Text Request
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