Research Of Strategy On The Invengo Shenzhen

At present, The Internet of things development and the construction of national strategic level already mentioned, RFID development has corporatel social key attention, China RFID industry is facing unprecedented good opportunities for development.2009 August, premier wen jiabao visited wuxi, made to intensify the The Internet of things of core technology research strength of instructions.2009 November, premier wen jiabao visited nanjing triple gem group, made further conquer and master RFID key technology, must in reducing the cost of electronic tags again on specifics instructions. Senior leaders' attention, which reflect the state of matter networking and RFID development hold very positive manner. This will greatly promote the RFID industry, rapid and healthy development will greatly promote the realization of RFID core technology breakthroughs.Shenzhen Invengo is a few have successfully entered the company of capital market "pure The Internet of things enterprise", with its comparative accurate market positioning, has become a sales broken billion yuan grade enterprise, won the initial success, but at present in the company size, the speed of development in creating the brand, further expand the market have a bottle-neck, the company's development strategy and new market and new application expansion becomes the life-and-death key. This problem is domestic keepers networking companies face a common problem. This topic research in extensive research related literature at home and abroad and industry based on the data of RFID industry, absorbs the domestic and foreign advanced management theory and experience, discusses resolutions on the development of shenzhen Invengo management, there are many problems in shenzhen, gazing out valley development mentality to provide the reference. Firstly this article through to the existing strategic management analysis of the documents and mining, on RFID industry development status of detailed analysis, RFID industry are given the current situation and existing problems within the industry. Then using strategic management and enterprise competition management related theory of shenzhen Invengo competition environment analyses detailed and comprehensive evaluation for formulating scientific shenzhen Invengo the company's development strategy lay the foundation. Later, this paper USES the enterprise strategic management theory and modern company management theory on RFID industry development pattern, the development prospect and risk analysis, in full summary RFID industry development environment and shenzhen Invengo personal development based on the characteristics of the valley and formulate the development strategy of the shenzhen tinged with concrete implementation plan, this paper studies for the strategic development of shenzhen Invengo provides reference.