A Business Plan Of Lbj Company's Wood-based Panels Project

This paper focuses its investigation subject on the new-planning project of wood based boards of LBJ Company. Through the analysis of the internal and external industry environment of LBJ Company, in accordance with the company's developing objectives and its perspectives, it makes a commercial plan for this project aiming at its development during the years from 2010 to 2014. That is to construct a modern synthetic board manufactory with annual production of 100,000 cubic meters of laminate wooden flooring, 220,000 cubic meters of moderate (high) density fiberboard, and 200,000 cubic meters of flakeboard.This paper analyzes the marketing environment of the wood based boards in the project and its competitive situation in order to ensure the feasibility of the project. It carefully classifies the markets on the basis of the marketing strategies,selecting a suitable targeting market and target customers so as to locate its potential market. By the assistant of the theory of Business Administration, it finds out the advantages and core edges of the company,formulates correspondingly the particular strategies for outputting and pricing, insisting on a way of development of optimal cost, high technology and low-carbon & ecology-friendly operation. Meanwhile, it proposes a plan combining the effective distributing strategy and various promotion strategies to push the products of wood based boards to the market successfully. According to the theory of Human Resources Management, it assumes to set up a series of corresponding managing departments staffed professionally. It also argues to find an appropriate point of balance between the risk and return; by increasing the industry scale and building brand fame, to realize its market share goal; to ensure the stability of the cost price and selling price through the long-termed purchase and sales contracts; decreasing the cost and administration charges by modern management, to make the company survive and develop, and so as to maximize the value of the company.