Wk Marketing Channels Research

As the electronic components industry is becoming basic industry in China,its development has very important influence on the entire national economy, electronic components dealers are not taking on the function of logistics and sales, also providing product development, financial support and after-sales service,the information of market and new product development. WK, as a professional company, sales electronic components and products and provides product solutions for customer with combining electronic components manufacturer.The company is facing various marketing channel problems with manufacturers, traders, other dealers, customer. Based on the perspectives of dealers, the paper analyses the problems deeply, and combining the background of electronic components industry and the the root cause of the problems.the paper also proposes the improvement main measures of the marketing channel in WK company.