Questionnaire Design Research-based Social Networks

With the complexity of modern social life and the widely used of computer technology and statistical analysis, questionnaire has become an indispensable tool in study of social survey. As a mediator which passes the information from respondents to investigators, questionnaire will directly affect the collection of "the information that can be the true reflection of the social phenomenon". Therefore, we can say that questionnaire design is a key part in the process of questionnaire survey.It leads to web-survey that refusing to be interviewed with the traditional methods of investigation and the decline of the quality of investigation. However, web-survey bringing innovation and creativity, there are also many disadvantages at the same time. The disadvantages contain that the sample selection is short of representativeness, the authenticity of the data is not high, and the response rate is low, and so on. The objective reason is that the proportion of Internet users is low. On the other hand, the most important reason is that it's faulty of the methods of questionnaire design to be suitable for web-based survey.Currently, the number of social networks is growing, and the use of social networks is more and more widely. This paper does researches on the questionnaire design which was based on web-survey, to explore higher and more effective concepts and methods of questionnaire design.In view of the status and trend of the web-survey questionnaire design, the paper designed different web-survey questionnaire based on the existing theories and methods of the questionnaire design. We carried out data collection by social networks service, then conduct data analysis to find out some methods that could design web-survey questionnaire scientifically properly. We hope to summarize the existing methods of questionnaire design and look for some rules aspect from the pattern and typesetting of questionnaire, the design of questions and answers.Firstly, the importance of questionnaire design is described, and the paper explained some relative knowledge of social network service. On the basis of the understanding of the social network service and questionnaire design, we proposed a program of designing questionnaire according to the relative principles of questionnaire design, and designed a questionnaire of social survey. We hand out the questionnaires by the social network service to collect data, and carry out the data analysis. Secondly, based on the former program, we changed some certain variables and proposed another program of designing questionnaire. We still hand out the questionnaires through the social network service, then carry out data collection and data analysis. Next, we evaluate the quality of the two programs and give the overall evaluation of the two designs. Innovation of this paper is to propose some methods of designing the questionnaire based on social networks scientifically and properly, and study the relationship between data collection and social networks.