New Year Period Metropolis Advertising Research

In recent years, with China's economic development and people's increased consumption of water products, advertising campigns have also been greatly promoted and development. Advertising has become an occasion to spread the operation of one of the ways in common. Especially in the various traditional Chinese holidays, as consumers focused on spending and purchasing power of the strong,is becoming the preferred business advertising communication a lot of season. Among the many festivals in the Chinese New Year is the oldest and mostceremonious traditional festival, it perpetuates a long time andbroad geographical span, customs, activities and rich in contentand affect the vast majority of regional and national, even from thewhole Also important in terms of world influence. The operationhas thus become the best advertising opportunities. During the New Year, filled with unique Chinese culture and customs activities, these ethnic elements have become the subject of advertising communication, play down the commercial property advertising, advertisers and consumers closer relationship between the effective promotion of the Product sales. New Yearbecome a modern and effective business communication carriers.In the Spring Festival advertising communication process, the City News advertising as an effective advertising communication positions in the city. Cultural influence by the festival, advertising in the city daily with a strong cultural features.That promote traditional Chinese culture played a role, but also help better convey the traditional culture of product information, and establish a corporate image, the establishment of the advertisers and consumers to buy this good relationship.Meanwhile, the New Year period the main type of advertising in the advertising, layout, advertising has also appeared frequently second-rate show different characteristics. In this paper, Xi'anCity News for the 2011 Spring Festival period of three ads for statistical analysis to identify the characteristics of the New YearCity News advertising development, and proposed the development of the New Year period some of the recommendations Metropolis Advertising.