Spread On The Internet Xi'an Tourism Image Differences

In today's open market environment conditions, the development of tourism destination has evolved into the initial products between a competition and tourist image. The reasonable and appropriate design and dissemination of tourism image can be distinctive,and can enhance the attractiveness of tourists and travel features, it can also make travel destination stay ahead in the fierce competition.However,through the empirical study,we have found that the media transmission of destination image is splitting.As the difference of marketing concept between destination countries and generation countries,different tourism industries and management departments have focused on different parts,building and dissemination of tourism image are lack of intergration mechanisms,all of these lead to inconsistent phenomenon when spreading image through multiple channels.This divided phenomenon has produced at least the following two negative results:firstly,leading to the reduced efficiency of marketing work and the waste of marketing resource;sencodly,supplying the chaos of tourism image to the target market,which has directly impacted on travel decisions of potential tourists.With the development and spreading of the Internet technology,network has become the important information source when having travel decisions,but also become an significant channels when having travel marketing.The large amout of information,fast spreading and multimedia forms of networking have become important medium of the transmission and shaping about destination image. Studying the transmission of network about the destination image,knowing the problems of image spreading,looking for targeted measures,all of these have important theoretical and practical significance about the construction of destination image.At the beginning of the article,through studying the development of Internet,China's Internet,China's tourism Internet and the tourism development about Xi'an city,the author has pointed out that Internet has played a prominent role in the development of tourism industry. Studying tourism image by the means of Internet is undoubtedly a new and can be explored method. When doing the summary of research, the author has collected lots of information about tourism image,the destination tourism image,the image of urban tourism,tourism image perception,and the relevant information of using Internet about studying image.Also, the author has pointed out that it has important theoretical and practical significance about the construction of travel image though studying travel notes from the perspective of tourism science and discussing travel image.In the stage of the research method,the author has discussed the content analysis,correspondence analysis,AntConc software and ROST English word frequency analysis.Firstly,the author has briefly introduced these four methods.Secondly,when doing the procedure stage,the author has selected the sites and the content texts,made a pre-text and a corresponding analysis.In the study phase of research results,the author has listed the results of content analysis.From the results,we can see that the hige-frequency characteristics of words are including nouns,verbs and adjectives.The nouns are mainly in terms of tourist attractions,the verbs are mainly reflected the tourist activities,the adjectives are mainly manifested the image perception.Consolidating the 50 most frequently features of words of all websites,the author has pointed out that the Xi'an tourism destination image of websites can be summarized as the following topics:historical and cultural,urban status,religion and culture,tourism experiences,community life,tourism services,natural landscape,recreation and so on.From the table of word frequency analysis and the first top ten scenic spots,it can be seen that the publicity about the cultural landscape of Xi'an is much more,but the publicity about the natural and leisure landscape is less.From the the results of the corresponding analysis,it can be seen that Xi'an tourism destination image which is constructed and disseminated by all kinds of websites is splited.About the integration of measures about Xi'an tourism image,the author has pointed out that it should be made more vividly to promote history and culture; focusing on establishing the quality service and pay attention to religious and culture;laying emphasis on the unique way of life and the oriental culture of the community advocacy.The innovation of this study is:Based on the document analysis,correspondence analysis and other commonly methods, this paper also innovatively use content analysis,AntConc and ROST software analysis.Firstly use the method of content analysis to research the transmission and modelling about Xi'an tourism image,getting rid of the past abuses of the problems of tourism image about tourism image.For the purpuse of scientific and reliability resulsts,the consequence is beneficial to the depth of the development of the immigration tourism about Xi'an.