A Content-analysis-based Study Of Minority Race Tour Image Design

In today’s tourism market environment, The competition between tourism destinationare more embodied in the tourism image. Reasonable and appropriate tourism imagedesign can bring travellers, distinctive impact tourism perception, enhancement of thetourist attraction. However, The empirical results indicate that the official, experts tocreate a "planning image" sometimes is not necessarily the tourists’ destination imageperception. Tourists may have on the "planning image" misunderstanding, blind area,there is even a different experience and evaluation, then impacting the tourismdecision-making behavior. With the popularization of computer technology, networkbecomes tourists make travel decision-making important information sources,simultaneously it is also the tourism destination marketing important channel, it is amost media to shape tourist destination image. For the network travels implied in theimage of tourist perception, founding problenms in the design of tourism image,paying more attention to tourism and the tourism destination image perception,theconstruction of tourism destination image has important theory and practicesignificance.Firstly, through the collection of domestic and international about tourism imageresearch, Searching the relevant analysis data about network of tourist destinationimage, and Zhaoxing Dong tourism development situation. Pointing out that Internetplays an important role in the development of the tourism industry. Using the internetto research the tourist destination image is a new exploration method.Secondly, considering the networks’ content as the study object, combined with thetourism image design theory, using content analysis method, With the aid of the Rostword parser analysis software to analysis the network travel contents. Finally,displaying the results of content analysis, to found that tourists’ apperceive image ofZhaoxing Dong tourism. To find out the rules and characteristics, and then putforward the tourism image design of Zhaoxing Dong, then designing the tourismimage and communication and promotion.