| The history of human communication already very long history, As early as in ancient times, people just through simple language, wait for means exchange information murals; After the middle of the 19th century, with the invention of the telegraph, telephone, electromagnetic wave found, human communication field produced fundamental huge transformation, since then, the human information transmission can from conventional visual and auditory way, A new communication of human communication start.In October 1,2001,The Japanese company NTT DoCoMo, opened the world's first 3G service communication network, In January 2009, the three communication companies get the 3G license, China telecom in October 2008 when the industrial reorganization takeover Unicom's CDMA business, but China telecom has ten years to do mobile business, so how to do this job? The problem is worth researching.According to the three operators get the 3G license,China officially enters the 3G era of telecommunication this background, With China telecom Ordos branch in 3G of telecommunication channel marketing as the breakthrough point, Will China telecom ordos branch channel to business development and contributions for.analysis; Use the strategic management theories of environmental analysis method of ordos telecom face environment is analyzed, From the political, economic, legal, technical Angle step by step, Expounds the development trend of global mobile technology business, Operating situation the telecommunications industry at home and abroad,Especially 3G business status; According to the present marketing channel ordos telecom distribution and the existing problems are also described, And lead the ordos telecom company channels, Especially the social channels in 3G mobile communication how, And ordos mobile, ordos unicom competition, On the construction of the channel marketing network to give some constructive Suggestions. |
