Cup Business Inner Mongolia Branch Bank Card Acquiring Business Competitive Strategy Research

Strategic management theory in this paper does not explore in depth, focus on the guiding role of theory to practice. China's bank card payment on the history and development of the industry based on the current situation, describes the acquirer market theory and practice of corporate status of the external environment and internal resources to conduct a detailed analysis, combined with China Unionpay Merchant services co.,LTD INNER MONGOLIA Branch of the specific circumstances, systematic use of strategic management theory, the development of the company's strategic planning. On how to achieve the overall strategy and action plan developed competitive strategies to build the core competitiveness of enterprises and competitive advantage and achieve business continuity, healthy and steady development, to guide these enterprises from a strategic level to consider long-term development. Company as in Inner Mongolia Inner Mongolia Branch of Commerce Bank card acceptance market, the largest acquirer, the slow development of the difficult from the beginning to the present rapid growth, with major commercial banks from the bank card acceptance market in fierce competition to seek to carry out cooperation Win-win situation, and the branch with its own local reality at different times effectively select a different business focus, choose a different competitive strategy has a very important relationship. CUM Business Inner Mongolia Branch not less than seeking to improve their own shortcomings as a professional service organization, the use of professional services means, at the same time competing with the major commercial banks, more subtle relationship.Thesis, the main practical, theoretical and practical research system, supplemented by a focus on market information collection, sorting, screening, processing, and persist in proceeding from reality, to speak with facts and data, charts and look for ways to express, in the analysis using the PEST analysis and Porter's five forces model of competitive analysis methods, and tools such as SWOT matrix.