The Research Of ZD Payment Limited Company Development Strategy

Third-party payment mechanism (also known as non-financial payment institutions) refers to the payee as intermediaries between the online payment, prepaid card issuance and acceptance. Bank card acceptance has been obtained to determine the People's Bank of China other non-financial institution payment service. In recent years, with the rise of Internet banking, the traditional method of payment can not meet the needs of the market, the rapid rise of third-party payment agencies in the market. Emerging industry, competition is oligopoly situation. Online payment-led by two giants:Alipay and TenPay two giants have prepaid card issuance and acceptance-city cards, business cards, Fu cards nationwide license to occupy a larger market share of the company, bank card acceptance-CUP dominance can not shake. Three areas, whether in terms of trading monopolies scale, innovative payment models, scenes and still pay value-added services based on payment data, all have to pay other companies brought significant challenges. Other payment companies want to survive must find their own position, and giants do not confrontation.ZD company is a specialized payment services company, is committed to payments services companies and individual customers, covering Liaoning Province. Existing business prepaid card issuance and acceptance, bank card and online payment acquirers, and has made People's Bank of China issued the payment business license. In this paper, strategic management theory and corporate reality, through the PEST analysis, five forces model analysis, EFE, IFE and SWOT analysis of comprehensive analysis to help companies make a strategic choice ZD-type development strategy, take full advantage of the prepaid card line under the B-side customers and business markets, as well as pay through pay channel One channel POS machines under its own line by line, the original product, service, technical, operational and other integrated packaging for the local B-side to provide customized full service. Big interest for the C-terminal market, we need localization of resources, do the C-terminal clients docking. To differences in the overall business strategy as the core, so customers back-end value-added services market.Basedon the four dimensions of ZD business weaknesses,strengths,threats opportunities and are analyzed, results for the development of strategic choice based strategy, while noting ZD enterprise should be resolved as soon as possible corporate strategic goals are not clear, the lack of product innovation, the market reaction is slow as well as higher labor costs and other internal problems.In this paper, the development of the industry as a prerequisite to their own strengths and weaknesses as a starting point to help pay ZD Co. selected and strategic objectives, one of the research process, methods, and conclusions can hope for territorial development strategies of similar enterprises have certain reference significance.