Ganzhou Network Television Framework Program Research

With science and technology development, the increased Internet penetration and coverage day by day, the numbers of Chinese netizens and websites have surged to 300 million,2.878 million respectively. Unavoidably, the Internet has become a forefront of publicity. Meanwhile, multimedia transmission has become a practical application along with the rapid expansion of radio and television broadcasting and multimedia network technology; especially the maturity of video network technology has speeded up the development of network television.The combination of academic review of large amount of academic articles and analysing of real cases was adopted as the research method in this article. This paper studies the industrialized development of China's network television , namely, the research on the roles and functions that the network television development plays and has on industrial chain, as well as the problems they are facing. In the prospect of three integrated nets, local TV stations, focusing on how to establish a network TV station, further explore the content planning and production, construction of talent teams and technical platform, operation mode, and ways of profiting.In addition, this article used the plan of establishing the network television station within Ganzhou Television Station as an example to develop strategies including the plan development, starting point, and running mode for local television stations to establish their network television stations by thoroughly demonstrating and analysing the details of the whole process experienced by Ganzhou Television Satation. The details include the target audiences, goal, and development plan of the network station; the design and content of the website; the sources of the program as well as the behind-scene technical support. This article also covered areas such as the internal organization structure, human resource, running mode, profit evaluation program for a network station, and preference policies involved in establishing network television station. By doing so practical strategies have been developed which can be applied by local television stations to find out a way about how to take the advantage of existing broadcasting channels as a platform as well as how to treat the merger of telecom infrastructure and broadcasting media as a great opportunity to create a new media as a effective method to achieve good social and economic outcome when facing the competition between main medias and commercial media in the not far future. Hence, it will facilitate the establishment of a digital, informative, multimedia broadcasting network.