Research On Competition Strategy Of Shandong Radio And Television Network Company Based On Three Network Integration

Triple play refers to the integration of telecommunication network,broadcasting television network and Internet,and its fundamental purpose is to achieve the three networks between resource sharing and interoperability.It can also provide radio and television and other aspects of the service for the user so as to promote China's information industry development,meeting the growing demand for services.Shandong radio and television network company actively integrates cable network in its scope,giving full play to their own advantages,promoting the anger of technology integration,business integration,market integration and the smooth realization of the goal.Triple play can promote the transformation of Shandong TV industry upgrading,so that the majority of ordinary people are able to enjoy the high quality services.At present,under the situation of three networks integration,the development of Shandong Radio and Television Network Co.,Ltd.faces many challenges and bears great pressure on competition.Generally speaking,the broadcasting and TV business in Shandong province is relatively decentralized and unfair competition exists in the market.The management level of the broadcasting is relatively low,and the company's business category is relatively small.In the face of strong telecom operators,Shandong Radio and Television Network Co.,Ltd.should actively adjust its development strategy,forming a reasonable competition strategy and constantly improving its competitiveness.At the same time,Shandong Radio and Television Network Co.,Ltd.should adjust the original business types to promote its own direction to the integrated operators and should also actively learn from the experience of other companies to promote their own healthy development.This paper analyzes the current political,economic and social environment and situation of Shandong Radio and Television Network Co.,Ltd.Facing in the process of triple play and introduces the company's organizational structure and financial status.The thesis further clarifies the current situation of the company's development including the opportunities and challenges,advantages and disadvantages.Shandong Radio and Television Network Co.,Ltd.should actively adopt differentiated development strategy,strengthen technological innovation,attach importance to personnel management,and promote cultural construction,so as to take the leading role in fierce competition and improve its economic efficiency.Through continuous innovation,Shandong Radio and Television Co.,Ltd.can attract more customers with differentiated services and products,and can also promote the process of industrialization.In a word,the trend of the integration of three networks has brought opportunities for the development of the radio and television industry,and it also makes the development of enterprises face a severe market test.The implementation of differentiation strategy can help Shandong Radio and Television Network Co.,Ltd.to avoid developing short board and enhance core competitiveness of enterprises,and take the leading role in fierce competition.