Explore The Application Of Experiential Marketing In The Chinese God Group

Man's economic life has experienced the stages of agricultural economy, industrial economy and service economy. Now it comes to the experience economy. Once a company consciously regards service as its stage and products as tools to make customers satisfied, experience comes to being. Compared with traditional marketing, the key point of experiencing marketing is to let customers participate in the whole process and help them gain spiritual pleasures and unforgettable memories in their experiences of aesthetic appreciation, education and entertainment. Thus, the company gets more customers and market shares by making more and more customers satisfied.Tangrenshen Group is a modern enterprise engaged in feedstuff and meat processing, devoted to build a profitable mode of raising animals and produce safe-to-eat meat. This paper takes Tangrenshen Group's application of experiencing marketing for example. After analyzing customers' satisfaction and the economic and social effects, it shows that experiencing marketing has a positive effect on enhancing a company's brand competitiveness, improving its customers' satisfaction and increasing its market shares. It also gives advice on how to deepen the experiencing marketing, such as integrating the media, carrying out public relations activities, building a customer database, etc.By analyzing Tangrenshen Group's research on its own experiencing marketing, this paper provides methods and ideas for agricultural enterprises on how to gain new competitive advantages through experiencing marketing.