Ningjin Mobile Marketing Strategy Analysis

2009 mobile communications industry into the commercial operation 3 G and the business of the telecommunications operators access to 3 G business era, the business operators in the market more competitive, through research Ningjin mobile marketing strategy for the mobile marketing policies and strategies for the study, can provide a reference value.Paper is divided into six chapters, the first chapter on the background, the paper and research methods. Chapter 2 briefed on the Marketing theory. Chapter 3 in the mobile communication market starting background, the macroeconomic analysis of the communications industry development, China's telecommunications industry after completion of reorganization of the competition, as well as the mobile market Ningjin user distribution on the status quo Ningjin mobile market. Chapter 4 of the mobile Ningjin PEST SWOT and analysis of the Jin Ning operators of the competitiveness of the analysis. Chapter 5 discussed in detail Ningjin mobile products at competitive prices, and marketing channels, such as the marketing of strategy and development. Chapter 6 of the Ningjin mobile marketing strategy for the Review and Outlook.