Research Of Marketing Strategy About Coal On Huating Coal Indusatry Group

Coal resources are non-renewable resources, which is an important strategic resource, asindustry characteristics, as the one-time energy resources, coal is an integral part of domesticindustrial enterprises and residential sources of energy resources. As a business unit of coalenterprises in coal resources, its sales methodologies and business strategies directly affect thecirculation of coal resources is smooth, whether effective supply to meet market demand forcoal resources and resource balancing stability. After a period of rapid consumption of coalresources, the recent sale of our domestic coal resources market, there is a new situation.Although the structure of the total energy demand is still at the level of the fast-growing, butthe corresponding internal demand structure has undergone great changes, such as the designof further optimization of energy structure, and the layout of the coal industry increasinglyfocused on internal presentation, the competitive structure of the market is facing a newphase of consolidation, major groups within the coal industry competitiveness and morepowerful.Coal production enterprises are facing the advantages and disadvantages of acomprehensive marketing theory. Facing the fierce market competition in the coal, the coalenterprises to innovative marketing strategies. Around the implementation of this strategy, thispaper uses scientific and effective marketing methods to improve the competitiveness ofenterprises, seize opportunities and avoid threats, overcome weaknesses, exploit their ownadvantages, access to longer-term development, the current study the internal environment ofcoal enterprises, including its strengths, weaknesses, opportunities and threats. By combiningprocess of the coal market and the national economy, the current trend of energy developmenton the current relatively weak internal marketing strategy to make coal a more preciseanalysis of the rational, and hope to be able to gradually build the future of a marketing dealwith market competition mechanism reference.