Competitiveness Of China's Listed Commercial Banks

With Chinas financial market is gradually opening, the landing pace of foreign Banks rapidly accelerate , so Chinese banking directly began to face the strong competition from the foreign banks which have mature market experience. And in 2007 the global financial crisis makes global financial situation change profoundly and provides the Chinese banking with superior space and opportunities. In this context, the objective evaluation of the competitiveness of commercial banks in China, and striving for advantageous position in international financial competition ,has important practical significance to our country banking and even the entire financial system. Listed commercial banks as the most dynamic part of the China banking, their competitive strength is the social public focus, and has special significance for the whole of the securities market and even national economy coordinated and sustainable development. And the development experience of the listed banks have important reference for other unlisted banks, also provides the important basis of management listed Banks for the banking supervision institution. Based on this, the paper takes listed commercial banks as the research object for empirical research.First of all, this paper systematically reviews the enterprise competitiveness theory and the bank competitiveness theory as the theoretical basis of the following analysis. Secondly, based on Michael porters five competitive forces model, this paper analyzes the whole banking industry, clears the structure factor of competition intensity and has a preliminary understanding to their influence factors of competitiveness. Again,determining the evaluation index system and evaluation method does empirical analysis. In this paper, we select 19 index of ten aspects, 14 listed commercial banks to carry on the factor analysis including profitability, safety ability, ability to flow, management and operation ability, business scale, capacity development, human resources, innovation, corporate governance, enterprise culture and get various factors and integrated rank ranked. Finally, on the basis of empirical analysis, from the two aspects of real competitiveness and latent competitiveness, this paper puts forward specific measures for assenting the competitiveness of the listed commercial banks, including enhancing listed commercial banks economies of scale effect, improving listed banks anti-risk ability, strengthening flow capacity, improving listed banks innovation ability and strengthening human resources management ability and advancing the corporate governance reforms.