Mk Logistics Enterprises Group Co., Ltd. Strategic Planning

Since has joined WTO, our country's logistic service market obtains the further development,in foreign capital, state-owned, under privately operated physical distribution enterprise together competition.The domestic physical distribution market competition is more intense.How the privately operated physical distribution enterprise win this war and grows inceasingly the strength is a question which is worth pondering earnestly.This article has chosen a large-scale privately operated third party logistic enterprise----The MK physical distribution enterprise group Limited company's development condition conducts the research,makes every effort to be able to provide the strategic instruction to this enterprise's development.This is a topic which has the theory value as well as the practice significance,meanwhile may play similarly role to the physical distribution profession's other large and middle scale privately operated physical distribution enterprise's developmental strategy .What this article follows is the following research mentality and the research technique:First, obtains from the fundamental research, through to enterprise strategy management correlation theories summary, provides the theory basis for the MK physical distribution enterprise group limited company developmental strategy's formulation;Second, faced the external environment to the MK physical distribution enterprise group Limited company from the macroscopic environment, the profession structure, the competitor three aspects to carry on the detailed analysis.The macroscopic stratification plane used the PEST model analysis domestic physical distribution market the macroscopic environment. The profession structure stratification plane utilization baud's five strength model, carries on the analysis to the profession five main strengths.The competitor stratification plane mainly from the foreign capital, state-owned, the privately operated three tectonic plates analyzes.Utilizes the external environment synthesis analytic method in these three big stratification plane's foundation to carry on the quality synthetic evaluation, obtains opportunity and threat which MK faces; Third, to the MK internal environment from the network resource and the information system, market marketing ability, fund ability and financial ability, the organizational structure and the human resources four aspects carries on the analysis in the foundation, Carries on the quality synthetic evaluation using the internal environment synthesis analytic method, has promulgated the superiority and the inferiority which MK faces; Fourth, according to front, the external environment analysis obtains the opportunity and the threat, the superiority and the inferiority, will propose the MK present's development localization and the development targets, and formulated has realized the development localization and the development targets concrete strategic measure; Finally, unifies MK two practice service operation case, put forward further promotion delivery service level several proposals.This article use fundamental research, empirical study, model study and so on in the fundamental research..The fundamental research mainly including the enterprise strategy fundamental research and so on;The empirical study is mainly take the MK physical distribution group as an example, and use strategic management theory and model application in it;The model study mainly including the PEST model, the baud five strength models, the analytic hierarchy process model, the external factor quality synthetic evaluation matrix, the internal factor quality synthetic evaluation matrix and so on.