The Cross Border E-commerce Logistic Strategy Research Of Fuzhou Post Company

As the policy supported by Chinese goverment in these few years,plus the increasing demand of imports and exports and popularizing of internet.The Crossborder E-commerce in China develop very fast.In this situation,lots of traditional enterprise enter to Cross border E-commerce market.The biggest difference between Cross border E-commerce and the domestic E-commerce is the cost of logistic.In the year of 2011 to 2012,in which Cross border E-commerce developing.There were not many options in international logistic,basically the China post air mail is the only choice to many Cross border E-commerce seller.Direct mail is the only type of logistic.However,by the developing of Cross border E-commerce in recent years,there are many international logistics appear such as Ruston,Sinoair-Correos Economy Service,Posti Finland and so on.These internatinal logistics posses their own advantages.The type of logistics also become diversity because of the developing of international logistic.Many enterprises change their type of logistic to Third Party League Logistic.So in this situation,for the purpose of run the Cross border E-commerce well,Fuzhou Post Company should make a appropriate logistics strategy.This article analyze the external environment(Supply and demand market)and the internal environment of Fuzhou Post Company,then confirm the type of logistic,which is third party league logistic.Then choose 4 third party league logistic company as alternative options,and choose the best option by using Analytic Hierarchy Process.According to the question of makeing a appropriate logistics strategy,this article provide a good reference to the domestic enterprise as the same typle of Fuzhou Post Company.