Supermarket Chain Distribution Mode Selection And Application

The emergence of chain operation mode promoted the development of the entire retailing, chain supermarkets developed fast after it appeared, and became the main mode of the retail, with its high efficiency and many varieties and price advantage, supermarkets has become the first choice for consumers on shopping. Compare with foreign chain supermarkets, Chinese enterprise general scale is lesser and management level is low, their management level and strength need to be improved.The greatest characteristic of chain operation is unified: unified purchase, unified label, unified distribution, unified marketing strategy, unified price, unified accounting. In all of these, unified purchase and unified distribution are the most important, and an important guarantee for the chain enterprise. At present, some scholars have done some studies in the area of distribution, but mostly concentrated in the distribution process of distribution center location, distribution path planning and inventory management, sorting path and management information system, etc. In the area of distribution model, the research is little. Based on the current situation of chain supermarkets, we will analysis the problems of distribution mode selection in this paper.For the chain supermarkets enterprise, the common distribution modes include supplier delivery, self-supporting distribution, third-party distribution and joint distribution, choose a best solution from these modes is very important. It is an analysis and decision process to choose the best one from a variety of delivery models. While chain supermarkets enterprise choosing their distribution model, they should not only consider how to reduce the cost, but should also achieve efficiency and accuracy of the distribution, it belong to the scope of multiple objective decision making. Through evaluate the proximity from programs to the ideal solution, TOPSIS method could solve the problem about the competing of evaluations. Thus we can choose TOPSIS method to solve the problem of chain supermarkets distribution mode selection.Based on TOPSIS method and the above analysis, I will give my on problem-solving ideas in this paper: First, divided the chain enterprise into four categories on the basis of enterprise scale, management and distribution capacity and the logistics level requirement. Second, analysis all the possible schemes which may be suitable for every categories of enterprise. Then, using TOPSIS method to sorting each scheme by computing each scheme's quality level. So we can find out the best scheme. At last, select a typical case of chain supermarkets enterprise in China, use this method.