The Financial Crisis Is Constant More Costumes Development Strategy Research

In 2008, the financial crisis which initiates in the US engulfs the entire world, not only affects rapidly the whole world money market, but also spreads from the hypothesized-economy to the entity economy, the textile clothing enterprise has become one of entity economical enterprises whose influence are the biggest in China, textile clothing export was very strong, but now presents more obvious decline phenomenon, China's clothing enterprise is facing the stern challenge.In the foundation of deeply knowing the financial crisis, this article analyzes the situation of Henyue fashion under the current financial crisis, and judges accurately financial crisis's development trend, obtains the survival in the adverse circumstance. According to the financial crisis development trend, the paper analyzes and studies Henyue fashion how to formulate development strategies and coping strategies according to themselves situation, using effectively the national related policy and support measure to improve internal management, optimize industry structure, reduce the cost, develop vigorously the domestic trade market and reduce difficult position. The paper thinks that Henyue fashion should hold the opportunity in the crisis, seek the competitive advantage way in the competition, remolds Chinese clothing brand, massively absorbs the overseas outstanding talent and technology, obtains the competitive advantage, and promotes enterprise competitive power. In this article case, according to the financial crisis influence and the itself characteristic, and adopted the appropriate way to gain competitive advantage, company has implemented many target-oriented measures, and has effectively resisted financial crisis's attack, and also held the opportunity in the crisis to obtain certain development, this example might provide the reference for the domestic numerous clothing enterprises, especially clothing enterprises whose export is quite big, how to take the effective measures under the current stem financial crisis situation.