Virtual Environment Cultural Construction Of Countermeasures Design Team

With the intensification of economic integration and the prosperous development of multinational operations, enterprises has now gradually formed a new cooperative relationship of inter-organizational collaboration, using cooperating virtual design team to develop new technologies, new products and gaining advantages in competition. Nowadays, the cooperating virtual design team has now appeared in more and more enterprises. Culture diversity is the main character of intercultural virtual design team to distinguish the normal team, which endows the superiority for virtual design team; But it leads to special difficulties, conflicts and misunderstandings. Hence, it is practically meaningful to study virtual design team and analyse the influential problems for its cultural construction. The passage has five parts, developed as theoretical interpretation, current situation analysis, theoretical construction, case study in logical sequence.Article is divided into five parts, according to the theory of analysis of the status of interpretation theory construction case analysis of logical sequence. First, in the research situation and development at home and abroad on the basis of the virtual environment, and the related concept design team culture, analyzes the virtual environment and culture, the relationship between design team, Secondly, the virtual environment design team cultural status were concretely analyzed from the spiritual culture, institutional culture and cultural level and behavior, and pointed out the virtual design team, the problems of cultural construction Finally, the virtual design team of cultural construction elements, at the same time, makes a deep thinking virtual design team, and the cultural construction of virtual design countermeasures were related to the culture management team:Finally, with Liuyang Fireworks Limited, and Art School of Central South University of virtual design team, for example, analyzes the present situation of virtual design group company, combining theoretical research, puts forward the virtual design team company culture construction. The research aims at providing frame system for solutions for cultural construction of virtual design team in order to instructing the reconciliation of multicultural problems and intercultural conflicts to ensure the accomplishment of organizational objectives.