Yanghe Distillery Co., Ltd. A Marketing Research

The 21st century, our country liquor business in the pattern of competition in the market has undergone tremendous changes. After nearly 10 years of adjustment and development, As China's Yang eight famous old winery, Inc. (hereinafter referred to as Yang winery) in the market, blowing waves of "Blue Storm." But it faces tough competition situation, how to seize the market economy and opening up the pattern of great opportunity, the implementation of effective brand marketing to capture a bigger market and bring more business effect, is Yang winery should re-consider.In this paper, the liquor industry's overall marketing situation for the research base, Marketing and brand marketing with relevant theory, based on winery closely with the marketing situation Yang, Yang winery on the development and brand marketing, the status of the detailed analysis, And by Yang and other famous liquor distillery comparative analysis of enterprises, access to brand marketing to build the model of Yang winery 7 elements, and the corresponding brand marketing model, Yang combined winery and other liquor marketing compared to the results, the corresponding Yang winery brand marketing strategies, Yang winery to establish a strong brand marketing image, enhance the vitality of market Yanghe winery, And hope that other well-known liquor brand marketing enterprises to provide a strong reference and reference.