The Xiangxi State Tobacco Company, Competitive Strategy

Since joining the WTO, China's tobacco industry is facing unprecedented challenges. After the first decade of the development of the new century, China's reform and development of the tobacco industry has been at a new starting point. "Cigarettes on the level" is the current and future work of the basic principles of tobacco and strategic task is to accelerate the transformation of the industry's fundamental approach to development requirements. Western tobacco companies as a regional state tobacco business enterprises, analyzing domestic and foreign industry environment combined with their own operating conditions, integration of advanced marketing idea, to enhance the management level convergence ahead of time and international tobacco to establish a brand image for the tobacco industry, enterprise development model, which the development of the country and industry of great importance and, therefore, the tobacco companies currently an important topic worthy of study.This paper start with the development trend of the tobacco industry at home and abroad, based on the Chinese tobacco monopoly system, using competitive strategy, services marketing theory and brand theory and management analysis tools, analyzed competitive environment Xiangxi tobacco company are facing, internal resources and capabilities and the overall operation. On this basis, Xiangxi tobacco company proposed marketing strategy, brand strategy and differentiation strategy for leaf tobacco plantation envisaged in the strategy implementation, this strategy from the marketing mix, brand enhancing strategies, human resources strategy and corporate culture of view on strategy design. Then, tested the synergistic business marketing, brand development and implementation of effective tobacco planting strategy. Finally, for the problems in implementation of the strategy process from marketing, precautions, brand development, channel development and human resources, and other relevant suggestions and put forward solutions.